Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…
New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases Nearly 3/4 of…
The number of ecommerce users worldwide raised significantly in 2020 with a 9.5% increase from the prior year, according to new data from Finaria This puts the global figure roughly at 3.4 billion people who shopped online last year. However, Finaria expects this number to climb again next year The estimate is predicting a 10%…
Customer relationship management experts Salesforce have published their 2020 Holiday Shopping Report, which unveils a new look at the growth of ecommerce in Canada Ecommerce holiday shopping revenue grew 70% from the same time last year, with 123% growth for the pre-Christmas period. Boxing Day saw online shopping sales rise 2170% on 2019, with 63%…
Google has announced that its multimedia story-telling format Web Stories is an inner advertising function similar to the company’s global ads system Web Stories, which was originally named AMP Stories, struggled to meet popularity expectations at first and has taken time to grow. Before the only way to advertise with the format was to use…
Retail sales rose 1.3% for November of last year, the 7th consecutive month that had seen a rise. The results, released by Statistics Canada, point towards Black Friday sales and early Christmas shopping for the rise that month The agency’s statistics showed that ecommerce retail sales rose 75.9% for November, compared to the same time…
Sobeys, Metro and Loblaws, who make up 60% of Canada’s supermarket industry have all announced further moves towards catering to online grocery shopping in 2021 Sarah Joyce, senior vice-president of ecommerce at Sobeys said “We are seeing growth rates today that we expected to see three or four years from now” Sobeys, who opened a…
The 2021 Canadian Consumer Trends Guide has laid out its predictions for retail ecommerce and what will attract customers in, using data from 2020 to formulate the report Stores and companies offering value and diverse payment offers are seen by the guide to be most likely to succeed in 2021, with customers being drawn by…
Canada Post has revealed a series of statistics from 2020, as the ecommerce boom brings record levels of online deliveries From mid-April until the end of the year, the parcel service delivered over 1 million packages a day. In the final 2 weeks before Christmas, 20 million were delivered, 2.4 million on Monday 21st alone,…
Despite 2020 being an extremely challenging year for retail, ecommerce sales saw a record growth rate of 27.6%, with the total amount pushing past US$4 trillion According to data gathered by eMarketer, the rate of growth will slow to 14.3% this year and 10.9% by 2022, but sales will continue to rise, pushing $5.42 trillion…
Online sales in Canada rose 72% through 2020, one of the largest eccommerce growth rates in the world, ahead of Australia, China, Germany, Japan and the US. This figure does not include food and catering services. In total, online sales made up 6.3% of all retail sales in Canada, a percentage much lower then other…
Speciality tea retailer DavidsTea has seen an increase in ecommerce of 145% as the company bounces back from being hard hit by the first quarter of 2020 The Montreal based firm was forced to close all but 18 of its stores in March with the company moving to mainly operate online. The move has seen…
Small business from across Canada are uniting to tackle Amazon and find a foothold online with a new website named Not-Amazon.ca, designed to connect local businesses with customers Started in the Greater Toronto Area, small businesses have joined from Halifax, Calgary and Vancouver among other places as they look to successful trade online Surveys by…
Ecommerce acceleration platform MikMak has announced its software for ecommerce enablement and analytics software is open to Canadian businesses This comes as 2020 has seen consumer demand for ecommerce accelerate the equivalent of 10 years in the course of year The company, which has seen a 200% growth this year, has also expanded into the…
Empire Co.Ltd, the parent company of grocery chain Sobeys and online grocery delivery service Voila has seen a profit of CA$161 million and has announced new plans to expand The company is looking to push Voila out to Alberta next year as its ecommerce arm becomes more and more successful. These plans include a new…
