Email users set to surpass 4.4 billion by 2024, email marketing to become prevalent

The amount of email users in the world is to go past 4.4 billion in 2024, having reached 3.9 billion in 2019, according to new statistics from Statista. 43% of emails opened were by a mobile device, which shows a growing trend over traditional desktop computers. This data, released in January 2021, points towards a…

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New statistics show rise in engagement for brands on Instagram

Instagram has seen a highly successful year, as engagement for brands increased in 2020 to 6.39%, increasing from 1.08% in 2019 and 1.16% in 2020 This contrasts with Facebook which saw a smaller increase of just 1.44% in 2020, with the average engagement rate across all industries being 0.26% The statistics, from Social Insider, also…

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