DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over the years and has become one of the world’s most popular Content Management Systems (known as CMSs). It currently powers over 60 million websites today and its rise in popularity is not just a testament to its success and functionality, but also to its flexibility and user-friendly nature. With the help of Hubspot’s article, “What Is WordPress? A Beginner’s Guide” we’ll take a deeper dive into why we as an agency prefer to use WordPress and how it outshines the competition.
The Benefits at a Glance
To begin, WordPress is open-source. This means that anyone can modify its source code to enhance functionality and customize their features. The nature of open-source encourages a much larger community-driven approach. The platform is constantly evolving through collective innovation and for digital marketing agencies such as ourselves, this means unlimited potential for customization that can meet any specific client needs.
For websites, accessibility is more than just a legal obligation; it’s a crucial aspect of creating an inclusive and user-friendly online environment. However, in the context of web design and CMSs, accessibility refers to the ability of users of any technical level to interact with the programs’ user interface. One of the standouts of WordPress is its intuitive interface allows for easy management of site content, themes, and plugins without requiring extensive technical knowledge. This helps our programmers and technicians reduce the time required to develop and maintain a website, enabling faster project turnarounds and more efficient workflow. Our websites are designed and established quicker, leading to happy clients and successful businesses.
Search engine optimization (SEO) is a critical aspect of digital marketing. As a full service agency, we are very knowledgeable on the importance of SEO. Having said that, WordPress excels in this area. With many plugins specific for SEO, the platform offers comprehensive tools to optimize websites for search engines, improving visibility and driving organic traffic. These SEO capabilities are built into the core functionality, ensuring that we can enhance our clients site’s search engine performance with minimal effort.
In our current video, streaming, shorts, clips, reels heavy digital world, being able to integrate multiple forms of media seamlessly could make or break a webpage. Luckily, WordPress supports all major media types including text, images, and videos, allowing the total creative freedom necessary to captivate your audiences. Any businesses looking to create dynamic and interactive online experiences should be taking full advantage of this.
Web security is a huge concern for any business operating online in the 21st century. WordPress addresses this concern by using numerous security features designed to protect websites from different online threats. Regular updates, secure plugins, two-factor authentication, and user activity monitoring are just some of the features WordPress uses to help safeguard data and maintain the integrity of our client’s website.
Another great advantage to WordPress is that it is actually free to use. This creates quite the advantage for agencies like ourselves who may be looking to manage costs, allocating more of the client’s budget into other critical areas like content creation and marketing campaigns.
Conclusion
WordPress has continually evolved since its inception by Matt Mullenweg in 2003. By consistently introducing new features and improvements that keep it at the forefront of web development, the platform has grown to include a robust community of developers, designers, and users who contribute to its ongoing success. Over 20 years later, WordPress continues with its commitment to innovation and user experience. The latest versions further enhances its usability and showcases that the platform has the ability to adapt to modern web development needs. For any digital marketing agency, embracing WordPress allows us to deliver high-quality, customized solutions that meet the different and diverse needs of our clients, ensuring them a strong and effective online presence. They are an unparalleled combination of flexibility, ease of use, and powerful features that drive business growth, and with its open-source nature, user-friendly interface, SEO capabilities, versatile media support, robust security, and cost-effectiveness, it is thee ideal choice for creating and managing professional websites.
