In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your content on each platform is more significant than ever.
Posting content while writing copy for multiple platforms, each with distinct audiences, post frequencies, and character limits, can be a little intimidating at first. That’s why, using insights from Hubspot’s article “Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms”, we’ve listed some guidelines for how to write better copy across three major social channels: Facebook , LinkedIn , and Instagram.
According to data from the Pew Research Center, Facebook’s substantial usage among adults, particularly in the 65+ demographic, shows its significance in the world of digital marketing. For brands with this target market, investing ad spending and resources can yield the best results here. However, it’s crucial to make sure your content is suited to the audience and character limits present on Facebook, for instance, shorter posts with engaging visuals garner the most attention. The character limit on Facebook is a whopping 63,206 characters. Far more than any marketer will ever need. Just make sure to keep the copy short and sweet, focusing more of your and the viewer’s attention on the visuals.
Positioned as the fifth-largest social media for marketing leads, LinkedIn offers a unique space for professionals to share original content. Leveraging this platform to create blog content provides a wider reach, tapping into LinkedIn’s extensive user base. Keeping in mind the 3,000 character limit allows for resharing your blogs, reaching a more substantial audience while crediting the original source. Plus LinkedIn’s large user base will get you much more viewers when you link your content to their platform.
The visual nature of Instagram makes it a favored platform for engaging audiences. With a focus on captivating imagery, writing concise captions within the three-line limit becomes crucial. While there is no apparent character limit, the three-line limit means that part of your caption may be cut off from the initial viewing. Hashtags can extend reach, however, filling your post’s description becomes unpleasant to the viewer and looks rather spammy. A good balance of five to ten hashtags is ideal for heightened engagement. Just make sure your hashtags, captions, and other details go at the end of the post.
Conclusion
Mastering the art of social media copywriting isn’t a one-size-fits-all endeavor. It’s about understanding each platform’s nuances, aligning content with audience preferences, and leveraging storytelling techniques to captivate users. By using these platform-specific guidelines, digital marketing agencies can magnify their client’s online presence, creating deeper connections and driving engagement in today’s competitive digital landscape.
