To get the best results with social commerce, you need to create shoppable content

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Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave.
With younger generations looking more towards social media to educate their purchasing decisions, the importance of creating shoppable content has risen.
Able to create a shorter sales funnel, increase brand loyalty and bring improved conversion rates, shoppable content can be a major factor in you social commerce success.