- With the swipe-up feature for links in Stories long gone, the new link sticker allows any user to add links to their story, regardless of follower count. This provides brands with a great way to drive traffic.
- Your content on Stories can be used to bring a variety of pages to your followers attention, sending users from Instagram directly to where you need them, be it a product page, company update or blog post.
- Be sure to tie in your Stories content with the page you are linking to. For example, displaying a new product through Stories and providing a link through to the store page.
Source : https://blog.hootsuite.com/instagram-trends/
