- Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave.
- With younger generations looking more towards social media to educate their purchasing decisions, the importance of creating shoppable content has risen.
- Able to create a shorter sales funnel, increase brand loyalty and bring improved conversion rates, shoppable content can be a major factor in you social commerce success.
Source : https://sproutsocial.com/insights/shoppable-content/