Video is everywhere right now in the world of social media and it can help connect and engage you with your audience. If you haven’t already begun to post video content on a social media platform, you most likely have considered it. However, depending on what platform and feature you are using, video length can…
Proven as extremely popular last year, short-form video has rapidly grown on social media platforms. As Tik Tok, Instagram Reels and YouTube Shorts see continued success, more marketers will consider it for their strategies. 50% of social media marketers in 2022 plan to use short-form video for the first time, with 95% of those already…
As e-commerce has grown in the last few years, so too has social commerce. As more social media platforms set up features to allow businesses to directly sell via their profiles, brands have wanted to make sure people discover their products. Data from Sprout Social shows that consumers typically discover new brands, products and services…
Finding the right prospects for your business can be a challenge if your digital marketing efforts don’t pan out. Aside from figuring out where your ideal customers like to spend time online, to capture leads on social media, you must first capture their attention with content that resonates and tempts them into your sales funnel.…
Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…
Provding expert insight into the worlds of digital marketing, advertising and PR, the #ForbesAgencyCouncil brings advice on the emerging trends to take note of in 2022. Follow the link in the bio to read our advice alongside the other fantastic pieces of insight! Source : https://blog.hubspot.com/marketing/instagram-story-examples
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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