In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. Today, however, sharing valuable content with their target market is a must-do for companies in many industries. Whether you and your creative staff produce original content or gather it from third-party sources, providing your customers and prospects with information that addresses their needs and pain points can increase your credibility and your audience’s trust in you.
Ensuring that the material you choose to share with your target audience will have the desired effect of leading them closer to a conversion takes a thoughtful approach and a solid plan. Rather than guess which kind of content might generate the best results and help achieve your business goals, a smarter method is to carefully manage your content creation and curation efforts based on specific criteria and then analyze the impact.
To learn more about how to accomplish this with your company’s content, check out the tips provided by the experts of Forbes Agency Council below.
1. Craft A Strategy That Outlines The ‘Why’
Managing and analyzing company content boils down to the overall purpose of why you are making and sharing it. If it’s for the sake of filling your channels with content, that’s mistake No. 1. Crafting a content strategy that outlines the “why” and how it reinforces your company positioning, values and differentiators will result in more meaningful content and engagement. – Jonathan Hanson, Unconquered