Sobeys, Metro and Loblaws, who make up 60% of Canada’s supermarket industry have all announced further moves towards catering to online grocery shopping in 2021 Sarah Joyce, senior vice-president of ecommerce at Sobeys said “We are seeing growth rates today that we expected to see three or four years from now” Sobeys, who opened a…
The 2021 Canadian Consumer Trends Guide has laid out its predictions for retail ecommerce and what will attract customers in, using data from 2020 to formulate the report Stores and companies offering value and diverse payment offers are seen by the guide to be most likely to succeed in 2021, with customers being drawn by…
Canada Post has revealed a series of statistics from 2020, as the ecommerce boom brings record levels of online deliveries From mid-April until the end of the year, the parcel service delivered over 1 million packages a day. In the final 2 weeks before Christmas, 20 million were delivered, 2.4 million on Monday 21st alone,…
Despite 2020 being an extremely challenging year for retail, ecommerce sales saw a record growth rate of 27.6%, with the total amount pushing past US$4 trillion According to data gathered by eMarketer, the rate of growth will slow to 14.3% this year and 10.9% by 2022, but sales will continue to rise, pushing $5.42 trillion…
Online sales in Canada rose 72% through 2020, one of the largest eccommerce growth rates in the world, ahead of Australia, China, Germany, Japan and the US. This figure does not include food and catering services. In total, online sales made up 6.3% of all retail sales in Canada, a percentage much lower then other…
Speciality tea retailer DavidsTea has seen an increase in ecommerce of 145% as the company bounces back from being hard hit by the first quarter of 2020 The Montreal based firm was forced to close all but 18 of its stores in March with the company moving to mainly operate online. The move has seen…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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