Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…
New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases Nearly 3/4 of…
The number of ecommerce users worldwide raised significantly in 2020 with a 9.5% increase from the prior year, according to new data from Finaria This puts the global figure roughly at 3.4 billion people who shopped online last year. However, Finaria expects this number to climb again next year The estimate is predicting a 10%…
Customer relationship management experts Salesforce have published their 2020 Holiday Shopping Report, which unveils a new look at the growth of ecommerce in Canada Ecommerce holiday shopping revenue grew 70% from the same time last year, with 123% growth for the pre-Christmas period. Boxing Day saw online shopping sales rise 2170% on 2019, with 63%…
Google has announced that its multimedia story-telling format Web Stories is an inner advertising function similar to the company’s global ads system Web Stories, which was originally named AMP Stories, struggled to meet popularity expectations at first and has taken time to grow. Before the only way to advertise with the format was to use…
Retail sales rose 1.3% for November of last year, the 7th consecutive month that had seen a rise. The results, released by Statistics Canada, point towards Black Friday sales and early Christmas shopping for the rise that month The agency’s statistics showed that ecommerce retail sales rose 75.9% for November, compared to the same time…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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