Presenting the opportunity for customers to make purchases from wherever they are has allowed mobile shopping to become extremely popular, with the convenience and increase of mobile payment options helping drive its use. Statista estimates that by the end of 2021, 73% of all ecommerce sales will be done via a mobile device. Whilst this…
Whilst many have said that email marketing is dead, it is in fact continuing to be a top performing channel for marketers. According to Litmus, every dollar (US) that brands invest in email marketing receives an ROI of $42 in return with 77% of marketers saying email is one of the two most effective marketing…
Ecommerce experience platform Shogun has shown in new survey data that 42% of people who have shopped online during the pandemic will continue to do so after The findings also revealed some of the main factors that lead consumers to avoid certain online stores or brands. The highest ranking was a website or app “that…
YouTube has become a perfect place to connect brands and customers, especially targeted at mobile users, which hold a large amount of YouTube’s total audience. Since 2017, mobiles devices have watched over 50,000 years worth of product reviews, as the platform has become popular for consumers to find information on products It is not just…
The platform has a global user base that is over 2 billion people and has proven a useful tool for marketers, allowing a connection to be established with the target audience Last year showed how well it can make that connection and drive engagement, with Google showing in a study that 70% of viewers had…
The State of Email Marketing in 2020 report by Hubspot has shown email marketing to have had a strong 2020, with 78% of marketers seeing an increase in engagement in the last 12 months The statistics also showed a strong preference among millennials, with 73% preferring communications from business to be via email Email marketing…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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