A recent survey by Angus Reid, commissioned by EMERGE Commerce, shows that online shopping habits picked up due to the effects of the pandemic will last far longer then the health crisis. 51% of those surveyed in Ontario said they would return to shopping in person once the pandemic ended, but only 8% had remained…
Canada saw year-on-year growth for online sales reach between 175% to 625% between March and May of last year. The surge of ecommerce has seen many turn to online to offer new ways to connect audiences with their stores. Canadian consumers have been shown to have a willingness to adopt alternative and new payment methods,…
27.2% of worldwide viewers watch more then 10 hours of online videos on a weekly basis, with another 28% watching between 4 to 10 hours (Statista). The large audience presents a perfect opportunity to connect further with audiences. The rise of ecommerce has illustrated the importance of content, with video content among the most consumed…
As 40% of small Canadian businesses selling online say that their biggest challenge to success is attracting customers, the importance of content is heightened. Relevant content helps generate more traffic to your website, in particularly blog posts on topics your audience needs answers to. You should be optimizing website pages around the keywords that your…
Email marketing holds a customer acquisition rate that is 40x more effective then either Facebook or Twitter can achieve. Despite the dominance of social media, email marketing still stands ahead. Matched with a high Return of Investment (ROI), sitting at US$1 spent generating $38, email marketing is incredibly useful for the growth of business, acquiring…
Google is set to release a number of new updates to Google Maps and Google My Business (GMB) which include new features for pickup and delivery options for online stores. Businesses will be able to show delivery fees, providers, order minimums and pickup and delivery options, further highlighting the importance of having an up-to-date online…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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