Available warehouse space is rapidly shrinking across Canada as the rise of ecommerce sees more brands selling online and needing storage and fulfilment centres. Retail ecommerce sales in Canada increased 110% to CA$3.5 billion in January according to Statistics Canada. Its success has seen more companies look to online to fill the gap left by…
Online shopping rose dramatically last year, with two to three years of growth being achieved in 12 months. With this, it is expected that a third of all retail sales will be online by 2024. With the growth of ecommerce and temporary closure of brick and mortar stores, retail media and other forms of online…
With 500 million users, Instagram Stories is extremely popular, with more people then there are users on Snapchat. Diversifying strategies to use Instagram Stories can help connect with target audiences and keep visibility for followers. Allowing for a in-the-moment style approach to social media, Instagram Stories gives businesses the ability to engage audiences, humanising and…
Online grocery sales for North America are expected to pass US114.9 million by 2026, with an expected annual growth ot nearly 20%. The research report, conducted by Facts and Factor Market Research, shows that online food shopping is expected to continue to draw in customers, with its convenience and larger selection of products. ‘Bread, bakery…
Value-driven content helps show your audience the importance of your services and products, helping produce a positive and helpful image for your brand. Core DNA, who put value-driven content as 1 of the 10 biggest content marketing trends for 2021, noted that people are far less willing to share their information in exchange for mediocre…
81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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