71% of consumers have found themselves using social media more through 2020 and 2021 then previous years, with the figure reaching 78% and 77% among Generation Z and Millennials. This makes the social media presence of businesses more important then ever. In the Sprout Social Index for 2021, both customers and marketers were asked what…
A survey by Sprout Social has found that social media helps over half of consumers (55%) learn about companies and brands, whilst 78% found that positive experiences with brands on social media platforms made them more likely to purchase with that company. The statistics shown in the Harris Poll show that especially amongst the younger…
The time you post plays a major part of your organic reach. You want your post to be when your followers are online, as Instagram rewards content that is recent. So changing when you post to meet when your audience is online can help increase your reach. Instagram Insights is an important tool to use…
Google has announced several new ecommerce options that will be tested in the next few months, including a beta program for shopping in YouTube livestreams. The new feature is designed to allow viewers to browse and shop products without interrupting the stream. This comes as YouTube has been looking into how make the most of…
You want your content to properly connect and resonate with your target audience, as to drive revenue, generate brand awareness and convince people to engage more. Utilizing multimedia in content has shown to be able to achieve this. With posts that are very text heavy, inserting multimedia such as videos or infographics helps engage the…
SMS marketing has often been described as having died, but it seems news of its demise was greatly exaggerated. A recent study by SimpleTexting shows that through 2020 and into 2021, SMS marketing has shown a resurgence, with the pandemic resulting in more people checking their phones. 61% of consumers increased or significantly increased the…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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