When it comes to your mailing list, you will get people who may not opt-out of an email campaign, but will never open the emails you send them. These least-engaged can drastically lower your open rate. Because of this, your campaign results are distorted, as you are no longer analyzing the quality of the campaign…
Social commerce has grown rapidly and many businesses have been quick to set up their digital storefronts. However understanding what your target audience wants is important, especially when it comes to planning promotion strategies. Statistics from Sprout Social for the 4th quarter of 2021 show that 45% of consumers are likely to purchase apparel, nearly…
The last 2 years have seen major changes to the social media landscape, with video content quickly becoming one of the most popular forms for users, with the major social media sites all trying to capitalize. Part of this rise is due to the effects of the pandemic, as more people spent time on social…
Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content. To maximize your Highlights, you need to focus on what you…
Whilst, not every social media post needs to be tailored to be as easy to discover as possible for a searcher, you want your content to be able to be found, ideally by your target audience. For this, you need to make sure you are utilizing the right keywords. Look at what words consumers tend…
To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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