Statistics Canada’s new data shows that ecommerce doubled between February and May of this year, though growth has slowed since reaching CA$4 billion in May Despite slowing, it is still estimated to beat 2019’s total ecommerce sales of $305 billion. This figure includes business-to-business sales as well as retail purchases Last year, online sales made…
Writing in Toronto Life, Satish Kanwar, vice-president of product for Spotify said that ecommerce is the best chance for small businesses not just to stay alive, but to also improve how they serve customers “Since the onset of lockdown, we’ve seen a decade’s worth of e-commerce growth happen in a few short months, as…
Mountain Equipment Co-op and Moosehead Breweries have both announced they will no longer advertise on the social media site Both had been part of the boycott earlier this year that saw many companies from across the world halt advertising on the site in response to Facebook’s refusal to deal with hate speech Other companies,…
Business across the city have joined up to HometownHub.com, a ecommerce platforms that allows stores from around Hamilton to sell online. Many traditional brick and mortar business had struggled due to effects of Covid-19. The scheme is aiming to boost trade and keep stores connected with customers. Created by HamiltonRising.com and ShopEatPlay.com, the free…
Michael Tamblyn, president and chief executive officer of Kobo said that the company has benefitted selling online to an international market from being a Canadian company “We leveraged being Canadian as a way to international success” the CEO said, when talking about the company’s choice to market internationally then just focus on Canada and…
The company recorded online sales up 400% to C$600 million, beating the entire total ecommerce sales for all of 2019 Canadian Tire also recorded increased retail sales for the second quarter of this year, up 1.7% to nearly C$4.4 million. Excluding petroleum sales, overall retail sales rose 9.3% Despite this though, the company suffered…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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