As more and more Canadians look to online shopping in 2020, Metro has updated its strategy to tap further into ecommerce orders Metro has announced it will spend roughly CA$15 million to open an online order-only store next year. This marks a large shift for the Montreal based reatiler, who until now had emphasised…
Since Google’s change to limit search queries it reports to advertisers, it has been reported that adverts have had less visibility, with a large drop in search queries relating to ad formats and device types A report released by performance agency Tinuiti saw a ‘significant drop’, with desktop text ads falling from 98% in…
UPS Canada has opened their largest sorting and delivery facility in the country as it looks to prepare for a surge of ecommerce deliveries The 850,000 square foot centre in Caledon, Ontario, is part of a C$500 million Canada investment plan UPS announced in 2018. Its aim is to cover the increase in online…
Walmart Canada is to invest C$110 million to help give customers more options with ecommerce, brick and mortar and pickup sales The company wants to offer an ‘omichannel’ shopping experience, looking to improve ecommerce and expand delivery capacity As part of the expansion, Walmart Canada is set to open 10 ‘hybrid’ locations. These will…
Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts Smaller businesses are saying prominence is being given to larger companies as they can spend more on advertising. Google currently holds 90% of global internet searches and is…
Ecommerce sales increase by roughly two thirds over the course of the summer, as more Canadians move to buying not just groceries online, but technology and lifestyle products too The statistics, provided by StatCan, also show that 34% of Canadians have spent more on home and mobile internet connectivity. The rise in ecommerce in…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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