Pinterest has seen 50 million new customers since the beginning of the Covid-19 pandemic as the visual search engine attracts more and more users spending online In the same time period, it saw its number of advertisers increase rapidly as well. Though Pinterest has yet to give an official number on this rise, it…
Air Canada has unveiled a range of ‘eUpgrades’ for the relaunch of its Aeroplan program. These improvements will make it for Air Canada Status members to upgrade flights and gain benefits Like almost all companies in the aviation industry, Air Canada has suffered in 2020 due to the pandemic. It’s revamped Aeroplan seeks to…
Sobeys has begun operations in its new 25,000ft facility that will see robotics used to fulfill orders. The company has been spurred forward by the rise in ecommerce grocery and the centre is the first of it’s kind in North America Michael Medline, President and CEO of Empire, Sobeys parent company, said that inspiration…
Tik Tok has announced users of the app will be able shop as they scroll through videos due to a new deal with ecommerce platform Shopify Shopify adds the short video based app to its list of partners which now includes Pinterest, Instagram and Facebook, as it looks to enable more options for its…
BMO is set to launch a new support system to help small businesses across Canada, in both rural and urban areas, the company had announced The banking company has said they are looking to directly help businesses that are “acutely affected” by the pandemic. The system is also looking to support minority and women…
Experts have predicted that ecommerce in Canada will continue to grow, but at a slower pace through the end of this year and the start of 2021, with it expected to go down to 7.7% growth With the expected growth, reports suggest that ecommerce will continue evolving as companies experiment with new ways to…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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