Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease. Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and…
Purchases by voice search technology is set to increase to US$40 billion by 2022, as voice activated technology becomes more widely used. As products like smart speakers become more and more popular, with research from Statistica showing that 36 million people brought smart speakers in 2019 alone, and online shopping becomes available on a wider…
A study by Cisco estimates that by 2022, 82% of all online content will be video content. The massive popularity of video content has only increased and shows no signs of stopping, making it important to use to engage with audiences. As social video booms, short form video content, such as with Tik Tok and…
Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites. With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides…
As ecommerce has gone from strength to strength, so to has m-commerce, any purchase made online via a mobile phone, mainly smartphones. In 2019, it made up 1/4 of all ecommerce sales, doubling its size in just 4 years. As mobile devices, such as smartphones and tablets, become more common, the added convenience and ease…
A new report by PWC on the future of retail in Canada found that over half of all responses were shopping less in store, with certain categories such as fashion and electronics seeing larger drops of customers in store. In-stock availability, fast and reliable delivery and a good return policy were noted in the survey…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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