As of August 30th, you will no longer be able to swipe up on Instagram Stories. Instead, the social media platform is drafting in a new link sticker, which will send users to an external website. Functioning effectively the same way, the link sticker can drive traffic to your site, your other social media channels…
Like with almost any social media platform, your bio can often be the next thing a user sees after watching one of your videos, or seeing one of your comments. Because of this, you need your bio to be properly set up, so as to help users get to know you and your brand. Your…
Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too. 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or not to buy a product or service, according to a survey…
Instagram Stories is a fantastic way for you to drive sales from your social media presence. From new product releases to exclusive discounts and sales for your audience, Stories allows you to put it right in front of your audience, quite literally at the top of their screen. What is important to remember is to…
Even if they do not say it out loud, the actions and behaviour of your audience tells you a lot about the content they want to see. With insights from your social media analytics, you can see the forms of content they are most likely to interact with. Knowing what your audience is looking for…
Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more towards social media to educate their purchasing decisions, the importance of…
As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…
Social Commerce is purchasing any form of product or service on a social media platform, such as Instagram, Facebook or Twitter. If you go and buy candles entirely from a store within Facebook for example, that’s Social Commerce. It can take a variety of forms, such as the ability to click on a product and…
Ecommerce has seen massive growth around the world in the last 2 years and new forecasts have predicted that in the next 4 years it will grow by US$10.87 trillion. The report, conducted by Report Linker, has forecast that from 2021 through to 2025 the global ecommerce market will grow by over $10 trillion. With…
Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users…