Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users. Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a…
Getting more organic exposure and engagement on social media is key, Instagram is no exception. With the platform shifting to have more of a focus on video content, Reels and IGTV are a great place to connect with audiences. Whilst Instagram Reels and IGTV may have their own designated spaces, you can still boost their…
Statistics from the Sprout Social Index shows that 61% of consumers want to see engagement with the audience, with another 45% looking for transparency in a brand’s social media presence. This shows that consumers are looking for authenticity in the content they wish to see. They want to be able to trust the brands they…
The social media platform has begun testing ads for the Instagram Shop tab. The adverts will present either a single image or a carousel of images, with the feature being tested in the U.S. for mobile users. This comes as ecommerce options on social media have become more popular, with many looking to apps such…
Instagram’s response to success of Tik Tok, Reels allows you to post short-form videos, with currently a limit of 60 seconds on video length. Launched in August of last year, it has become widely used, especially amongst the younger generations. Similar Tik Tok and YouTube Shorts, viral challenges, audio clips and trends are the main…
Video content is extremely popular right now, with many seeing increased sales and website traffic due to video content. Although Tik Tok and Instagram Reels have become extremely popular, they are not the only places where your video content can do well. Away from Reels, videos on Instagram get 49% more engagement then photo posts…
71% of consumers have found themselves using social media more through 2020 and 2021 then previous years, with the figure reaching 78% and 77% among Generation Z and Millennials. This makes the social media presence of businesses more important then ever. In the Sprout Social Index for 2021, both customers and marketers were asked what…
A survey by Sprout Social has found that social media helps over half of consumers (55%) learn about companies and brands, whilst 78% found that positive experiences with brands on social media platforms made them more likely to purchase with that company. The statistics shown in the Harris Poll show that especially amongst the younger…
The time you post plays a major part of your organic reach. You want your post to be when your followers are online, as Instagram rewards content that is recent. So changing when you post to meet when your audience is online can help increase your reach. Instagram Insights is an important tool to use…
You want your content to properly connect and resonate with your target audience, as to drive revenue, generate brand awareness and convince people to engage more. Utilizing multimedia in content has shown to be able to achieve this. With posts that are very text heavy, inserting multimedia such as videos or infographics helps engage the…