YouTube has become a perfect place to connect brands and customers, especially targeted at mobile users, which hold a large amount of YouTube’s total audience. Since 2017, mobiles devices have watched over 50,000 years worth of product reviews, as the platform has become popular for consumers to find information on products It is not just…
Facebook has added to its ecommerce features for Canadian users, as several social media sites have moved to expand their online shopping options The ‘Shop’ option will now be highlighted on menu bar and on the mobile app, with new options for product searches and by-product notifications This follows a move by Twitter in February…
Twitter Canada has announced a partnership with so.da to create a new “online shopping experience” called Twitter Shops Fueled by so.da Using virtual pop-ups to target users with brands they may be interested in, Twitter hopes it will provide a new way for users to discover and shop for products Social shopping and ecommerce saw…
Instagram has seen a highly successful year, as engagement for brands increased in 2020 to 6.39%, increasing from 1.08% in 2019 and 1.16% in 2020 This contrasts with Facebook which saw a smaller increase of just 1.44% in 2020, with the average engagement rate across all industries being 0.26% The statistics, from Social Insider, also…
Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…
New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases Nearly 3/4 of…
Google has announced that its multimedia story-telling format Web Stories is an inner advertising function similar to the company’s global ads system Web Stories, which was originally named AMP Stories, struggled to meet popularity expectations at first and has taken time to grow. Before the only way to advertise with the format was to use…
Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…