Research from the Index shows that 68% of consumers want images and 50% look for video content to engage with on social media, putting them far higher then simple text-only content. Whilst platforms such as Instagram are based around image sharing in posts, using images or videos is a useful way to better engage with…
43% of consumers have increased their use of social media to discover new products and brands, according to survey results by Sprout Social. For many, the way to find out what’s available is through social media platforms such as Instagram. As social media becomes the first step for many customers to discover brands, profile optimisation…
The 2021 state of video marketing survey by Biteable found that 61% of marketers see video content as a “very important or extremely important” part of their marketing strategy. In 2020, video marketing was successful as more people turned online, with 49% of marketers saying that videos help them better engage their audience, with 52%…
Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them. Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go…
A study by Cisco estimates that by 2022, 82% of all online content will be video content. The massive popularity of video content has only increased and shows no signs of stopping, making it important to use to engage with audiences. As social video booms, short form video content, such as with Tik Tok and…
With 500 million users, Instagram Stories is extremely popular, with more people then there are users on Snapchat. Diversifying strategies to use Instagram Stories can help connect with target audiences and keep visibility for followers. Allowing for a in-the-moment style approach to social media, Instagram Stories gives businesses the ability to engage audiences, humanising and…
Value-driven content helps show your audience the importance of your services and products, helping produce a positive and helpful image for your brand. Core DNA, who put value-driven content as 1 of the 10 biggest content marketing trends for 2021, noted that people are far less willing to share their information in exchange for mediocre…
81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…
They say a picture says a 1000 words, so the next question is how much is a video worth? Video content requires followers to stop and look, generating more time that they are engaging with profiles. And for some social media platforms, video content is exactly what the algorithms are looking for. Video content is…
Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber’s 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the most popular choice, just ahead of social media. Landing pages and…