- Value-driven content helps show your audience the importance of your services and products, helping produce a positive and helpful image for your brand.
- Core DNA, who put value-driven content as 1 of the 10 biggest content marketing trends for 2021, noted that people are far less willing to share their information in exchange for mediocre content that doesn’t help them.
- Creating educational content that relates to your business can also help retain existing customers. With new updates and informational posts, it keeps the attention of existing customers and furthers your brands image as a trusted source.
Source : https://blog.hubspot.com/customers/six-tips-to-creating-better-educational-content