The social media giant has announced a new tool which will run for a year, which allows users to create online classes and set up paid events, as well as taking 100% of the revenue – unless on iOS, where a 30% tax is imposed by Facebook With the free-to-use tool, hosting, promotion and payment…
Is Now the Time of Online Shopping? Since the beginning of lockdown measures, online shopping has jumped, with customers hesitant to venture into stores. For March of this year, U.S. sales for online grocery shopping stood at $4 billion, just as lockdown began in the country. By June, the monthly figure stood at $7.2 billion,…
It is no surprise that with the Covid-19 pandemic and lockdown orders in place in many areas of the world, that more people have had time to spend at home. With commutes removed from the day, as well as many other tasks, it would seem that many people have turned to new hobbies or entertainment…
As e-commerce has risen amidst lockdown, Shopify has capitalized to full extent As smaller shops have struggled to stay afloat amidst closed stores, growing rent bills and employee wages, especially in the midst of lockdown, those who have taken the leap into online have been able to stay connected to their customers and keep operating…
Source: https://www.semrush.com/blog/ecommerce-covid-19/ As businesses try to catch up with new consumer trends and rapidly changing purchasing behaviors, they are faced with new challenges from the supply chain to e-commerce adoption and expansion. User behavior As we navigate through phase 2 of this global crisis the focus has shifted from health products to entertainment/leisure products. According…
Understanding the COVID-19 Effect on Online Shopping Behavior Source: https://www.bigcommerce.com/blog/covid-19-ecommerce/#changes-in-revenue-across-ecommerce Is no surprise to anyone that COVID-19 has shifted consumer’s behaviors and for business owners, it is important to understand and identify these trends to thrive during these trying times. As underlying consequences of this global pandemic are set to be carried for the next…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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