The company, which specialises in providing samples of products to customers, had to close due to the pandemic, but has flourished online, with second quarter sales up 35% in April from the previous 3 months CEO and founder Marie Chevrier Schwartz said that when looking at the pandemic “We went pretty quickly from ‘Uh-oh’…
L’Oréal SA saw a 52% rise in online sales in 2019, the company has announced, from $3.39 billion to $5.14 billion. In a statement, the company said “Ecommerce is a unique opportunity to make more women and men discover our brand and our products” Ecommerce helped make up 16% of the companies sales last…
The Ottawa based company recorded a profit of US$36 million for the second quarter of this year. Reported in US dollars, Shopify recorded their adjusted earnings at $129.4 million, up $10.7 million from this time last year. Financial market data firm Refinitiv had expected the company to be reporting a net loss this year,…
Snap Inc has announced that the rise in users, thanks to Covid-19 and lockdown measures, has petered out sooner then expected, with their new estimate lower then originally. Stock prices fell 11% at the news before eventually paring losses to 6% The amount of daily active users, something often closely watched by investors and…
Despite being home to the some of the most sort after office space in Canada, downtown Toronto has seen a spike in office vacancies. 4.7% is the current vacancy rate for the area, rising a whole 2% from Q2 to Q3 It is a similar story in Vancouver, Montreal, Ottawa and Calgary, which has…
Advertisers are still wary of advertising on social media, despite Facebook, Twitter and YouTube all agreeing that they would do more to curb harmful content on their sites Both Unilever and Coca-Cola still remain paused from advertising with either Facebook or Twitter, with many other companies choosing to remain cautious “Brands are very concerned…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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