With the leaves beginning to fall and every major coffee store putting out seasonal beverages, autumn is well and truly here. With this, many brands look to seasonal marketing on social media. If you want to join in on the festive posting, remember that tapping in to your audiences nostalgic associations with the season is…
Facebook Stories disappear after 24 hours and are found at the top of the newsfeed, like with Instagram. With Stories from both friends and business put next to each over, it makes your content more likely to reach your audience. When it comes to creating a Facebook Story, it can be done from the desktop…
Instagram Stories is used by more then 500 million accounts on a regular basis, with many people following businesses to see the Stories they produce. As the first thing users see when they open the app, Stories is the perfect place to engage. Stories bring in your biggest fans and provide the perfect place to…
As social media becomes an increasing space for brands to connect with customers, research from the Sprout Social Index shows that 76% of consumers follow brands on social media so that they can access customer support. Often dubbed ‘conversational commerce’, the statistics show that more and more consumers are looking to social media to engage…
One third of the most viewed Instagram Stories are from businesses, according to the social media platform. Along with this, 50% of businesses create at least 1 story per month. With 500 million users every day, Stories has become one of the most popular social media formats. Utilizing it in your strategy can allow you…
Email marketing provideskne of the best ways to keep current customers in touch with your brand, presenting your newest products, services and updates directly to them. Making sure to make the most of this is important. 59% of customers say that emails from brands have influenced their decision to purchase items, with just over half…
We here at DMX Marketing have been watching the evolution of AI and utilizing it as a tool where appropriate and beneficial, but have realized it’s limitations. This is all about to change. Google Gemini, the tech giant’s next-generation AI model, is poised to revolutionize digital marketing in 2025. With its advanced capabilities in understanding…
In today’s digital landscape, a well-structured social media strategy is essential for businesses seeking to connect with their audience and enhance brand visibility. A thoughtfully designed social media calendar can help you leverage timely themes and holidays, fostering a stronger online presence. This article explores how to utilize a social media calendar effectively, the reasoning…
DMX Marketing has been a full service digital marketing agency for over 10+ years, so we understand the importance of leveraging the best tools available to create the most impactful web presence for our clients. One of our favorite and go-to tools for web design is WordPress. Originally launched in 2003, WordPress has grown over…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
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