Several online market stores have started recently as “digital localism” sees increased numbers turn to online shopping whilst also whisking to purchase from local brands Kitchener Market and St Lawrence Market in Toronto have both recently established themselves online with customers able to order from multiple vendors with sites such as Le Panier Bleu, Ma…
A study looking into consumer spending on food sales saw significant rises to meat alternatives and plant based substitutes sales. The former saw a rise of 129% in 2020 when compared to the first 9 months of 2019 According to the Sustainable Brands 2020 survey, 75% of those surveyed found that the pandemic had made…
Google is to begin enforcing price accuracy from April 6th, which will see all merchant sites to display the same price they show on their landing page then what they display at the checkout Stores caught violating this are subject to a 28-day warning before being suspended by Google at the end of the period…
A study by market research company International Data Corporation found that the effects of Covid-19 caused over 70% of small businesses to accelerate the move to online selling The data, which was taken from small businesses in Canada, France, Germany, UK and the US among others, showed that Canadian businesses have been quick to make…
St. Lawrence Market has teamed up with Toronto-based delivery service Inabuggy to give customers new ways to shop with the small businesses that make up the market Kitchener Market has made a similar move, announcing last monday that it was opening a online store offering over 500 products, including fresh fruit, cheeses and meats Both…
Data from the Canadian Revenue Agency (CRA) and Statistics Canada shows an increase in new businesses, with more stores opening last year then in 2017 GST numbers provided from the CRA for September 2020, show an increase of 5% from year earlier, marking the most in any September since 2013. Additional data from Statistics Canada…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
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