Walmart Canada is set to partner with payment services firm Interac, as the company moves towards further expanding its ecommerce business The partnership, which will allow customers the option to purchase services and merchandise on proprietary wallets, adds to a number of agreements Walmart has reached in providing shoppers with more options for paying,…
As more and more Canadians look to online shopping in 2020, Metro has updated its strategy to tap further into ecommerce orders Metro has announced it will spend roughly CA$15 million to open an online order-only store next year. This marks a large shift for the Montreal based reatiler, who until now had emphasised…
Since Google’s change to limit search queries it reports to advertisers, it has been reported that adverts have had less visibility, with a large drop in search queries relating to ad formats and device types A report released by performance agency Tinuiti saw a ‘significant drop’, with desktop text ads falling from 98% in…
UPS Canada has opened their largest sorting and delivery facility in the country as it looks to prepare for a surge of ecommerce deliveries The 850,000 square foot centre in Caledon, Ontario, is part of a C$500 million Canada investment plan UPS announced in 2018. Its aim is to cover the increase in online…
Walmart Canada is to invest C$110 million to help give customers more options with ecommerce, brick and mortar and pickup sales The company wants to offer an ‘omichannel’ shopping experience, looking to improve ecommerce and expand delivery capacity As part of the expansion, Walmart Canada is set to open 10 ‘hybrid’ locations. These will…
Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts Smaller businesses are saying prominence is being given to larger companies as they can spend more on advertising. Google currently holds 90% of global internet searches and is…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
Our team of digital and business experts will guide you to the right direction.
