When you think of Snapchat you’re probably not all that surprised that over 40% of the apps accounts are made up of 18-34-year-olds. Most people assume that Snapchat is for the younger demographic but with over half of all new users being over the age of 25, the platform can reach a much wider audience…
Following the birth and success of video through apps like Snapchat and Periscope, we began to see people shift from using traditional videos tools to create their content. While Youtube will always be a mainstay, live video began taking off in 2015. The movement resonated on more than a personal level and soon after many…
Black Friday has been adopted by Canadians as the busiest shopping day of the season, replacing the once ever popular Boxing Day Events. Historically, in the US., Black Friday is the Friday after the American Thanksgiving, and it signifies the beginning of the Holiday Shopping Season. American Thanksgiving is always the last Thursday of November,…
Did you know that it has been almost 20 years since Bill Gates coined the phrase Content is King when it comes to Internet marketing? While that phrase gets bandied about a lot in digital marketing circles, it remains as true today as it was two decades ago Content, content, content Content comes in so…
Everyone wants to be number one on Google, with the implicit understanding that being number one means considerable SEO benefits and you will get more traffic to your website. Gaining favorable attention from search engines is not the only way an organization SEO benefits (Search Engine Optimization) usage. The end goal is always to increase…
Facebook is the largest Social Media Channel with over 500 million active users of whom 50% log in on a daily basis (Source KissMetrics) . Knowing this, how can one ensure meaningful Facebook Customer Engagement? It is getting difficult to get organic engagement on Facebook. I hear it everyday from my customers, they are losing traction on Facebook.…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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