YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…
Knowing which marketing channels to leverage is vital, as to make sure that your content reaches your target audience. New statistics show that social media leads as the preferred choice. A new survey by HubSpot Blog has found that social media is the main go-to channel for B2B marketers, being chosen by 45% of those…
Video quickly became the main choice of content on social media this year and looks set to continue that way into 2022. Knowing which social media platforms are the main choice for your audience is key. The HubSpot 2021 State of Marketing Report found that whilst TikTok and Instagram have risen in popularity, especially amongst…
When it comes to your social media presence, positive interactions with users can have a major impact, fully swaying them to your brand. Sprout Social’s Future of Social Media report found that 78% of consumers are more willing to buy from a brand if they have a positive experience with them on social media. 77%…
Often dubbed ‘content recycling’, content repurposing can help provide new value to your audience, whilst building of content you have created. This can be done by providing updates on certain posts for educating your audience, or repurposing video content to fit to social media requirements. For example, a lot of video content for certain sites,…
Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…
Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…
Tik Tok, YouTube Shorts and Instagram Reels present the perfect opportunity to not only engage directly with your audience, but as a space to organically promote new products. Short-form video content lasts between 15 seconds to 1 minute (depending on the platform) and is a great way to showcase new products or services, building interest…
Tik Tok, YouTube Shorts and Instagram Reels present the perfect opportunity to not only engage directly with your audience, but as a space to organically promote new products. Short-form video content lasts between 15 seconds to 1 minute (depending on the platform) and is a great way to showcase new products or services, building interest…
For consumers, social media has become one of the main ways to contact brands when they need customer support, with platforms such as Facebook and Instagram being among the most popular. A survey by Hubspot found that whilst email and calls are still the prefered ways to reach customer service, social media has become a…