New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases Nearly 3/4 of…
Google has announced that its multimedia story-telling format Web Stories is an inner advertising function similar to the company’s global ads system Web Stories, which was originally named AMP Stories, struggled to meet popularity expectations at first and has taken time to grow. Before the only way to advertise with the format was to use…
With yesterday being International Womens Day, many social media accounts for companies were posting about it. From messages thanking their female members of staff, to empowering posts about equality and raising funds for womens rights charities, there was a wide array of social media being used for good. However, there is always some attempts that…
Snap Inc has announced that the rise in users, thanks to Covid-19 and lockdown measures, has petered out sooner then expected, with their new estimate lower then originally. Stock prices fell 11% at the news before eventually paring losses to 6% The amount of daily active users, something often closely watched by investors and…
Advertisers are still wary of advertising on social media, despite Facebook, Twitter and YouTube all agreeing that they would do more to curb harmful content on their sites Both Unilever and Coca-Cola still remain paused from advertising with either Facebook or Twitter, with many other companies choosing to remain cautious “Brands are very concerned…
Heritage minister Steven Guilbeault has said that “The Canadian government stands with our Australian partners and denounces any form of threats”, after Google and Facebook have threatened to suspend services in the country This comes after the Australian government proposed new laws that would regulate social media sites and make them pay money to…
Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…
YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising,…
Pinterest has seen 50 million new customers since the beginning of the Covid-19 pandemic as the visual search engine attracts more and more users spending online In the same time period, it saw its number of advertisers increase rapidly as well. Though Pinterest has yet to give an official number on this rise, it…
Tik Tok has announced users of the app will be able shop as they scroll through videos due to a new deal with ecommerce platform Shopify Shopify adds the short video based app to its list of partners which now includes Pinterest, Instagram and Facebook, as it looks to enable more options for its…