81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…
Email marketing holds a customer acquisition rate that is 40x more effective then either Facebook or Twitter can achieve. Despite the dominance of social media, email marketing still stands ahead. Matched with a high Return of Investment (ROI), sitting at US$1 spent generating $38, email marketing is incredibly useful for the growth of business, acquiring…
They say a picture says a 1000 words, so the next question is how much is a video worth? Video content requires followers to stop and look, generating more time that they are engaging with profiles. And for some social media platforms, video content is exactly what the algorithms are looking for. Video content is…
Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber’s 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the most popular choice, just ahead of social media. Landing pages and…
2020 saw usage of social media sites increase across multiple platforms and with it, more people shopping online via social media networks. Estimates by eMarketer put 2021 to see 7.9 million social buyers in Canada, up a million from 2020, accounting for roughly a quarter of the population above the age of 14. A Bazaarvoice…
Ecommerce experience platform Shogun has shown in new survey data that 42% of people who have shopped online during the pandemic will continue to do so after The findings also revealed some of the main factors that lead consumers to avoid certain online stores or brands. The highest ranking was a website or app “that…
Facebook has added to its ecommerce features for Canadian users, as several social media sites have moved to expand their online shopping options The ‘Shop’ option will now be highlighted on menu bar and on the mobile app, with new options for product searches and by-product notifications This follows a move by Twitter in February…
Twitter Canada has announced a partnership with so.da to create a new “online shopping experience” called Twitter Shops Fueled by so.da Using virtual pop-ups to target users with brands they may be interested in, Twitter hopes it will provide a new way for users to discover and shop for products Social shopping and ecommerce saw…
Instagram has seen a highly successful year, as engagement for brands increased in 2020 to 6.39%, increasing from 1.08% in 2019 and 1.16% in 2020 This contrasts with Facebook which saw a smaller increase of just 1.44% in 2020, with the average engagement rate across all industries being 0.26% The statistics, from Social Insider, also…
Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…