Noted by Hubspot, many people turn to YouTube to learn or improve skills or their knowledge on a subject, with this especially prevalent in Generation Z and Generation X. Informational content can allow you to not only connect with your audience, but also educate and inform on products and services that your business provides. This…
Whilst conversions on Instagram are no easy walk in the park, they are easier then they once were and providing shareable, clickable links on Instagram can be done in multiple different ways. Your bio is the first place to make sure your followers can link through, but other methods like captions for IGTV or Reels,…
Short-form video content is immensely popular, with a 2020 study reporting that people are twice as likely to share videos compared to any other content form. It has also shown how influential it is, with 84% of people convinced to buy a new product due to a video by a brand. As such, short-form videos…
Retail ecommerce sales in Canada for 2021 are forecast to reach over CA$85 billion, nearly double of the total for 2019, as the ease and convenience of online shopping continues to attract consumers. The statistics, which come from Intelligence Insider’s Canada Ecommerce Forecast report, show that many consumers are turning to mobile devices to make…
Statistics from the Sprout Social Index found that learning about new products and services is why 57% of consumers follow brands on social media, with another 47% doing so to learn about company news. Once following, 91% will visit the brand’s website, 89% will buy from that brand and 85% will recommend a product or…
While it may have begun as a photo-based app, Instagram has branched out and now provides a range of different formats for you to engage with users. Using a range of them, instead of limiting to just one can help not only reach more users, but better engage too. Video is the major format in…
Google has announced that by July 2022, advertisers will no longer be able to create Expanded Text Ads (ETAs) or edit existing ones in Google Ads. Existing ads will still be able to provide reports, as well as being paused, resumed or removed. This is the latest move from Google as it looks to use…
Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective. Live video for example can be a great choice, with a Q&A explaining a product or…
Twitter may be smaller then likes of Facebook and Instagram, but it still holds massive popularity, with nearly half of all marketers citing the platform as their go-to for engaging with customers. So it is important to know when the best time to post is. Research by Sprout Social found that 10am to midday (Eastern…
For a social media platform that relies on visuals, it may seem strange to be talking about captions, but when well-written they can make a significant impact on your Instagram results. The captions purpose is to tell the rest of the story that was started by the image. Focus on what you are telling such…