Being authentic in the content you put out is key to connecting with your audience. Automated responses hold nothing on a 1 on 1 conversation. You have to have weight behind your words, to believe in what you say. It is about being true to your brand and not just simply saying what you think…
People enjoy hearing a good story and using narrative stories in your marketing helps your audience better understand the services and products your provide, as they can see themselves in the story, such as a look at a customer’s journey with a service you offer. For example, a narrative looking at how a course you…
Navigating through Instagram’s complex algorithm to make sure your posts connect with as many people as possible can be tough, though certain tactics can help make this easier, such as enabling branded content tags in settings. This allows business to tag you in their Instagram ads and sponsored posts. Designed for sponsorships and partnerships, it…
Instagram Reels, the platforms answer to the phenomenal success of Tik Tok, are short videos, often dubbed ‘snackable’, which you can add background audio or effects. Much like with Tik Tok, Reels should be taken note of, as more users take to it. Reels has a Remix feature, similar to Tik Tok’s Duets, which allows…
Increasing your organic reach is important and one of the easiest ways to accomplish this is to give other users on the platforms reason to share your posts or post about your brand. There is a variety of ways that you can encourage people to share or post about your such as mentioning people in…
Canada’s ecommerce market has seen massive growth in the last year, reaching 75%, making it the second-fastest-growing ecommerce in the world after Argentina. The total share of retail ecommerce sales went from 6.9% in 2019 to 12.7% last year, with it expected to increase to 13.4% in 2021 and rise to 17.2% by 2025. The…
As short-form content becomes more popular, with apps such as Tik Tok and Instagram Reels, it may seem like long-form content is no longer useful. However, the exact opposite is true. Longer content can serve different purposes then short form, giving far more detailed information to the reader, allowing for more context and value in…
Most consumers wont simply trust a brand with out a great deal of trust. Authenticity is a fantastic way to bridge this gap and present the human side of your company through social media. As noted by Hubspot, authenticity in 2021 will be especially vital, with the effects of the global pandemic and numerous major…
Online shopping rose dramatically last year, with two to three years of growth being achieved in 12 months. With this, it is expected that a third of all retail sales will be online by 2024. With the growth of ecommerce and temporary closure of brick and mortar stores, retail media and other forms of online…
27.2% of worldwide viewers watch more then 10 hours of online videos on a weekly basis, with another 28% watching between 4 to 10 hours (Statista). The large audience presents a perfect opportunity to connect further with audiences. The rise of ecommerce has illustrated the importance of content, with video content among the most consumed…