- For a social media platform that relies on visuals, it may seem strange to be talking about captions, but when well-written they can make a significant impact on your Instagram results.
- The captions purpose is to tell the rest of the story that was started by the image. Focus on what you are telling such as informing your followers about a campaign or what’s happening in the photo. The photo captured the attention, the caption completes the story.
- With 2200 characters to use per post, the length can vary, but keep in mind that Instagram keeps captions hidden under each post with “…more” after the first 2 lines of text. Viewers will need to tap to read the rest, so your opening needs to be powerful and encourages your followers to read on.
Source : https://www.socialmediaexaminer.com/how-to-write-instagram-captions-improve-engagement/