Facebook is the largest Social Media Channel with over 500 million active users of whom 50% log in on a daily basis (Source KissMetrics) . Knowing this, how can one ensure meaningful Facebook Customer Engagement? It is getting difficult to get organic engagement on Facebook. I hear it everyday from my customers, they are losing traction on Facebook.…
In today’s modern world of digital dominance, kids begin using computers/tablets and smart phones before they can walk. Let’s face it, our kids are online. Let’s face it, our kids online are better at surfing the net than our parents. They may even be better than us! I know this first hand, as even with my…
Do you have a Business to Business target audience? Are you a Professional, a Business Owner or in Sales? LinkedIn is, first and foremost, a Social Network about individuals in business, so it is recommended that you create a LinkedIn profile to represent your brand. After all, you wouldn’t go out to that all important business…
It is hard to believe it has been more than a year now since Google released it’s Mobilegeddon algorithm. Google had been warning us for years already to be mobile friendly… so much so that we had been talking to our customers about it for a long time already! And truth be told, the majority…
Help! I’m losing Likes! How to post to Facebook to ensure meaningful engagement You’re losing traction on Facebook. The number of Likes keeps going down. What’s going on? Facebook for business means engaging your target audience, getting their interest, making them want to learn more, and encouraging them to share. How to post to Facebook…
Join us for Google Partners Connect We’re hosting a livestream Google event about online advertising on May 13th, And you’re invited to join us. It’s a great opportunity to learn about how to grow your business from Google experts. Please RSVP as soon as possible, space is filling up. Register NOW
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
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