Experts have predicted that ecommerce in Canada will continue to grow, but at a slower pace through the end of this year and the start of 2021, with it expected to go down to 7.7% growth With the expected growth, reports suggest that ecommerce will continue evolving as companies experiment with new ways to…
As Canadian ecommerce continues to strengthen in the absence of brick and mortar sales, Google has made its product listing free for companies, with the majority of results on the Google Shopping tab coming from free listings This comes as Google, like many companies, are trying to capitalize on the remarkable growth of ecommerce…
Google has announced its “Privacy Sandbox” initiative, which will allow for more personalized adverts that do not require unique ID’s or individual cross site tracking This news comes as Google is also ending support for 3rd part cookies by 2022. This comes as Google, along with several other social media companies are facing intense…
The Royal Bank of Canada has announced the results of the Canada United scheme, designed to help local and small businesses during the pandemic by offering support and tools to help set up for ecommerce Raising C$14 million for the Canada United Small Business Relief Fund, it will be distributed to businesses to help…
Whilst many areas of the aviation industry have suffered in 2020, Mississauga based cargo airline Cargojet has seen a profitable 3rd quarter of this year Using extra safety measures to keep operating, the cargo company has profited from the influx of deliveries caused by the rise in ecommerce In total, CargoJet finished September with…
Walmart Canada has seen sales surge in the 3rd quarter of this year, with consumers continuing to grocery shop online The companies ecommerce saw an increase of 177%, mainly driven by grocery sales. This comes after Walmart announcing multiple new expansions in their online shopping, including new delivery centres In the statistics shared, it…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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