The company has announced the figure amidst a change in customer shopping habits during Covid-19 lockdown. Unilever has said its performance shows the companies “strength and agility” The turnover of the company for the first 6 months of 2020 stands at €25.7 million (C$42.4 million), down 1.6% from last year The company, which owns brands…
The two companies have agreed to a partnership as they look to research, develop and scale new business models and technologies Mastercard Labs, the companies research and tech division has said it will allow them to accelerate its cloud-native researchwith the aim of “de-risking and commercialising emerging technologies and platforms for digital commerce” The focus…
A new study by the Business Development Bank of Canada (BDC) surveying ecommerce and what hurdles lie in the way of success, has reported its findings Among the key statistics were businesses that conducted 50% of their trade online outperformed others during lockdown with 39% saying revenue increased in that time Currently, only 46% of…
Sobeys has begun operations in its new 25,000ft facility that will see robotics used to fulfill orders. The company has been spurred forward by the rise in ecommerce grocery and the centre is the first of it’s kind in North America Michael Medline, President and CEO of Empire, Sobeys parent company, said that inspiration for…
A recent study by the Canadian Federation of Independent Business (CFIB) has found that 86% of small businesses have adapted to using a new business model for alternate shopping options such as online delivery or pickup Many small businesses have adapted to ecommerce this year as lockdown measures have forced brick and mortar stores to…
Facebook has announced that Apple Inc. has agreed a request to businesses a temporary reprieve from paying 30% commission on paid online events. The agreement, which runs until the end of this year, will allow Facebook to use it’s own payment system Apple has come under fire from both consumers and app makers for how…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
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