A study conducted by PayPal has shown the rapid rate of ecommerce growth in Canada and how it has accelerated with small businesses across the country Titled ‘Business of Change: PayPal Canada Small Business Study’, the findings show that two in three (67%) surveyed accept payment online, and just under half (47%) have only…
Advertising on tablet devices has dropped, going from a 5% growth in the 3rd quarter last year to a 22% decrease at the start of 2020 The statistics, collected by Tinuti advertisers, show that the decrease has only escalated since March of this year, going down to a 45% decrease in the 2nd and…
Statistics Canada’s new data shows that ecommerce doubled between February and May of this year, though growth has slowed since reaching CA$4 billion in May Despite slowing, it is still estimated to beat 2019’s total ecommerce sales of $305 billion. This figure includes business-to-business sales as well as retail purchases Last year, online sales made…
Writing in Toronto Life, Satish Kanwar, vice-president of product for Spotify said that ecommerce is the best chance for small businesses not just to stay alive, but to also improve how they serve customers “Since the onset of lockdown, we’ve seen a decade’s worth of e-commerce growth happen in a few short months, as…
Mountain Equipment Co-op and Moosehead Breweries have both announced they will no longer advertise on the social media site Both had been part of the boycott earlier this year that saw many companies from across the world halt advertising on the site in response to Facebook’s refusal to deal with hate speech Other companies,…
Business across the city have joined up to HometownHub.com, a ecommerce platforms that allows stores from around Hamilton to sell online. Many traditional brick and mortar business had struggled due to effects of Covid-19. The scheme is aiming to boost trade and keep stores connected with customers. Created by HamiltonRising.com and ShopEatPlay.com, the free…
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
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