Loblaws has seen a massive increase in ecommerce, as it rises 280%. From the start of year to the end of July, the company had online sales of C$1.2 billion. The amount is across their grocery, pharmacy and apparel platforms. The company have said experts see a continued growth in their ecommerce and our expanding…
Latest research from Mintel has found that 4 out of 10 Candians (37%) were shopping more online by mid April as the Covid-19 pandemic accelerates ecommerce growth 22% of those asked also said that they were shopping more online because of the pandemic, in an effort to avoid physical stores Mintel’s research also shows…
Walmart Incs has recorded its biggest ever growth in online sales this week as shoppers move to ordering groceries online due to the effects of Covid-19 Ecommerce sales rose a total of 97% for the quarter with gross margins increasing 24.9%, far higher than expected Total revenue rose just over 5% to US$137.74 billion, despite…
If anyone at the start of this year could have accurately predicted how 2020 would unfold, I think it is fair to say that almost all of us would have taken the news with quite a bit of skepticism. But as the pandemic continues, this extraordinary series of events has come to play with…
Canada Post has said that through April and May the agency was struggling to deal with the massive increase in deliveries as people turned to ecommerce for products Jon Hamilton, spokesperson for Canada Post said “We saw parcel levels that we would normally only see around Christmas — we would deliver up to two-million…
Affirm allows for customers to pay for products in instalments. “Shop Pay Instalments” will be rolled out later this year and allows for payments to be broken into four equal bi-weekly segments. Affirm CEO Max Levchin, who is also one of the founders of PayPal, said that they had seen “unbelievable traction on Shopify…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling ad campaign to optimizing a…
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