Organic short-form content that drives engagement is not always about style and presentation | DMX Marketing Experts

Organic short-form content that drives engagement is not always about style and presentation

Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished. Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with…

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Make sure to harness Instagram Stories to demonstrate what makes your brand unique | DMX Marketing Experts

Make sure to harness Instagram Stories to demonstrate what makes your brand unique

As social media users look towards genuine connections with brands, being able to show the unique aspect of your company can be a big draw, providing not just a glimpse behind the scenes but also showing a more genuine side to your brand. Instagram Stories presents a fantastic opportunity to take the unique aspect of…

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Facebook shown to be consumers most likely choice to buy from for social commerce | DMX Marketing Experts

Facebook shown to be consumers most likely choice to buy from for social commerce

Social Commerce has rapidly risen in the last 12 months, with more and more consumers turning to its convenience. This in turn has led to more brands moving to social media platforms to sell their products and services. With this rise, social media platforms have been quick to provide companies with easier ways to shop.…

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More then half of marketers are looking towards Instagram Reels in 2022 | DMX Marketing Experts

More then half of marketers are looking towards Instagram Reels in 2022

The main rival to Tik Tok, Instagram’s short format video mode, Reels, has seen massive popularity in 2021 and is seen by many marketers to see that same success again in 2022. Acoording to data from HubSpot’s 2022 Marketing Industry Trends Report, over half of marketers are set to increase their investment in Instagram Reels…

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