The main rival to Tik Tok, Instagram’s short format video mode, Reels, has seen massive popularity in 2021 and is seen by many marketers to see that same success again in 2022. Acoording to data from HubSpot’s 2022 Marketing Industry Trends Report, over half of marketers are set to increase their investment in Instagram Reels…
90% of consumers who follow a brand on a social media platform will purchase a product or service from that company, according to statistics from Sprout Social. Data from the Sprout Social Index found that the most common actions user will take when they follow a brand on social media is to visit their website,…
With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands. Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability…
YouTube’s competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable. With video length at 60 seconds or less, it does hold many similarities to Tik Tok and Instagram Reels. What makes YouTube Shorts…
A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with the brand. 34% also said that they used social media to…
Whilst viral content is often heralded, for your brand prescence on social media, you want to aim instead for providing your audience with strong customer service, transparency and engagement. Data from the Sprout Social Index shows that whilst marketers put memorable content as one of the main factors of a good brand on social media,…
With the recent shake-up to videos on the app, Instagram has certainly shifted from the photo platform it once was. Video is now the main way to not only get your content out there, but also to build trust with your audience. For example, as Reels grows in popularity, short form video can help provide…
The company-customer relationship has changed in many ways thanks to social media. One of the biggest is how the two interact. Brands are no longer remote, faceless entities and socal media is the first stop for consumers to engage. Customers now look to brands to interact with them on social media platforms, not simply to…
YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…
IGTV has been rebranded as Instagram Video, moving all the app’s video formats (outside of Reels) into one place, as the social media platform looks to emphasize video content. The big change is that all in-feed videos will now have the option to go up to 60 minutes in length, with all videos being under…