- 90% of consumers who follow a brand on a social media platform will purchase a product or service from that company, according to statistics from Sprout Social.
- Data from the Sprout Social Index found that the most common actions user will take when they follow a brand on social media is to visit their website, purchase from the brand and choose that company over a competitor, at 91%, 90% and 86% respectively.
- These results highlight the importance of making sure your social media prescence can easily direct your audience towards your website and products. Be it through social commerce or a link within the bio to your homepage, make sure it is easy to find for your audience.
Source : https://sproutsocial.com/insights/social-media-myths/