Google is set to trial a new feature that automatically detects products in videos and displays them in a list, as well as other related products, to viewers. Google and YouTube have occasionally tested new tools and features on the video sharing site, normally to a small group of people at one time. This comes…
Canadian ecommerce sales saw a massive surge from previous years, fueled in part by lockdown measures, with retail sales up 83.6% year-over-year. This trend is expected to continue in 2021. In total, CA$39.5 million was made in ecommerce sales by Canadian businesses in the last 12 months, with $15.7 billion of that from brick and…
Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027. With estimates seeing up to 94% of adult Canadians being active on at least one social network, it has become a…
They say a picture says a 1000 words, so the next question is how much is a video worth? Video content requires followers to stop and look, generating more time that they are engaging with profiles. And for some social media platforms, video content is exactly what the algorithms are looking for. Video content is…
Google My Business has released a new feature which allows for recent reviews on listings to be seen in a single place, as well as checking the status of reported reviews and reporting new ones for takedown. Before, reviews on Google had been extremely hard to take down and remove, even if they are proven…
Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends. The online prescense stores had was seen by 51% to be a essential…
In the dynamic landscape of digital marketing, visibility is paramount. For small and medium-sized businesses (SMBs), a strong online presence can be the difference between thriving and just surviving. One crucial element in establishing that presence is your Google Business Profile (GBP). But simply having a profile isn’t enough; you need to optimize it effectively.…
In the ever-evolving landscape of search engine optimization (SEO), the rise of zero-click searches has sparked concerns among businesses. A zero-click search occurs when a user finds the answer to their query directly on the search engine results page (SERP), without needing to click through to a website. While this trend might seem daunting, it…
The way people search for information has dramatically shifted. Google’s increasing reliance on providing direct answers within search engine results pages (SERPs) has given rise to the zero-click search phenomenon. This trend, where users find the information they need without clicking through to a website, is reshaping SEO strategies. Understanding this shift is crucial for…
The SEO landscape is constantly evolving, and one of the most significant changes in recent years has been the rise of zero-click searches. This has led to a debate about whether zero-click SEO or traditional SEO is more important in 2025. What is Zero-Click SEO? Zero-click SEO is the process of optimizing your website…
The digital landscape is constantly evolving, and search engine optimization (SEO) is no exception. One of the most significant trends in recent years is the rise of zero-click searches. But what exactly are zero-click searches, and how can businesses optimize for them in 2025? Understanding Zero-Click Searches In the past, the goal of SEO…
Lisa Montenegro is Founder & President at Digital Marketing Experts – DMX Marketing, a Premier Google Partner Agency located in Toronto. In the ever-evolving world of search engine optimization (SEO), one principle remains paramount: providing value to the user. This principle is embodied in Google’s E-E-A-T (experience, expertise, authoritativeness and trustworthiness) guidelines. While E-E-A-T has been a factor for…
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