As 40% of small Canadian businesses selling online say that their biggest challenge to success is attracting customers, the importance of content is heightened. Relevant content helps generate more traffic to your website, in particularly blog posts on topics your audience needs answers to. You should be optimizing website pages around the keywords that your…
Email marketing holds a customer acquisition rate that is 40x more effective then either Facebook or Twitter can achieve. Despite the dominance of social media, email marketing still stands ahead. Matched with a high Return of Investment (ROI), sitting at US$1 spent generating $38, email marketing is incredibly useful for the growth of business, acquiring…
Google is set to release a number of new updates to Google Maps and Google My Business (GMB) which include new features for pickup and delivery options for online stores. Businesses will be able to show delivery fees, providers, order minimums and pickup and delivery options, further highlighting the importance of having an up-to-date online…
Statistics from the Canadian Federation of Independent Business (CFIB) show that small businesses see attracting customers as the main challenge to success online in 2021. This is as a third of all small businesses have moved to sell online, an increase of 152,000 new stores in the ecommerce market, with hospitality, retailers and arts and…
Google is set to trial a new feature that automatically detects products in videos and displays them in a list, as well as other related products, to viewers. Google and YouTube have occasionally tested new tools and features on the video sharing site, normally to a small group of people at one time. This comes…
Canadian ecommerce sales saw a massive surge from previous years, fueled in part by lockdown measures, with retail sales up 83.6% year-over-year. This trend is expected to continue in 2021. In total, CA$39.5 million was made in ecommerce sales by Canadian businesses in the last 12 months, with $15.7 billion of that from brick and…
A well-optimized Google Business Profile (GBP) is crucial for local SEO success. However, many businesses unknowingly make mistakes that hinder their visibility and engagement. Let’s explore seven common GBP mistakes and how to avoid them. Inconsistent NAP Information Mistake: Inconsistent Name, Address, and Phone number (NAP) across your GBP, website, and other online directories.…
Businesses have a vital interest in highlighting women’s contributions to society and the world—approximately half the global audience of consumers is made up of women, after all. Moreover, the internal benefits for a company that actively supports and empowers women are numerous and well-documented, from being viewed as a more attractive employer and seeing higher…
In today’s interconnected digital landscape, a seamless online presence is crucial for business success. Your Google Business Profile (GBP) serves as a central hub for your local online identity. Integrating it with your website and social media platforms amplifies your reach, enhances user experience, and boosts your local SEO. Why Integrate Your GBP with Your…
In the competitive world of local search, visibility is the name of the game. For small and medium-sized businesses (SMBs), a strong local SEO strategy is essential for attracting nearby customers. And at the heart of that strategy lies your Google Business Profile (GBP). A well-optimized GBP isn’t just a listing; it’s a powerful tool…
In the dynamic landscape of digital marketing, visibility is paramount. For small and medium-sized businesses (SMBs), a strong online presence can be the difference between thriving and just surviving. One crucial element in establishing that presence is your Google Business Profile (GBP). But simply having a profile isn’t enough; you need to optimize it effectively.…
In the ever-evolving landscape of search engine optimization (SEO), the rise of zero-click searches has sparked concerns among businesses. A zero-click search occurs when a user finds the answer to their query directly on the search engine results page (SERP), without needing to click through to a website. While this trend might seem daunting, it…
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