Starting in 2020, Facebook Shops, like many other social commerce platforms, saw large amounts of users turn to both sell and buy from in 2020 and 2021. Big and small businesses alike have turned to it, with over 250 million active stores worldwide by June of last year. As more brands look to get online,…
Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product. 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity…
Whilst conversions on Instagram are no easy walk in the park, they are easier then they once were and providing shareable, clickable links on Instagram can be done in multiple different ways. Your bio is the first place to make sure your followers can link through, but other methods like captions for IGTV or Reels,…
Statistics from the Sprout Social Index found that learning about new products and services is why 57% of consumers follow brands on social media, with another 47% doing so to learn about company news. Once following, 91% will visit the brand’s website, 89% will buy from that brand and 85% will recommend a product or…
Google has announced that by July 2022, advertisers will no longer be able to create Expanded Text Ads (ETAs) or edit existing ones in Google Ads. Existing ads will still be able to provide reports, as well as being paused, resumed or removed. This is the latest move from Google as it looks to use…
Google has announced that it has changed how titles are created for search listings, with the search query no longer being used. Previously, the query put in by the user would formulate the title of the snippets for each search result. Google has said it now uses “the main visual title or headline shown on…
In the first quarter of 2021, mobile devices accounted for 54.8% of global website traffic. The statistics, from Statista, show that as smartphones have improved, the convenience of browsing on the move has drawn in more people. Because of this, the importance of having apps and online stores optimised for mobile users has increased. The…
Verifcation helps build credibility on any platform, showing you as a genuine and authentic presence. A brand with a verified brand account is going to be seen as far more trustworthy. The blue check mark verification badge moved back in May, 2021, to allowing users to request verification again, after the process was phased out…
You may have heard of online shopping or ecommerce, but what is social commerce? Put simply, it is buying and selling services or products directly on a social platform, such as Facebook or Instagram, connecting your store to millions of users. The emphasis of social commerce is that the customer never has to leave the…
For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…