- Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product.
- 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity of video rises further, it provides a variety of ways to engage with your audience.
- Educational videos, ranging from teaching about a subject relating to your brand to showing how a particular service or product works can be extremely important in not just drawing views, but also convincing consumers to buy.
Source : https://www.wyzowl.com/video-marketing-statistics/