80% of users use Instagram to help decide when purchasing products | DMX Marketing Experts

80% of users use Instagram to help decide when purchasing products

Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too. 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or not to buy a product or service, according to a survey…

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When it comes to marketing with Instagram Stories, don't forget link stickers | DMX Marketing Experts

When it comes to marketing with Instagram Stories, don’t forget link stickers

Instagram Stories is a fantastic way for you to drive sales from your social media presence. From new product releases to exclusive discounts and sales for your audience, Stories allows you to put it right in front of your audience, quite literally at the top of their screen. What is important to remember is to…

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Being able to show the people behind the brand can better connect you to your audience

Being able to show the people behind the brand can better connect you to your audience

Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine. Being able to provide your audience with a exclusive glimpse behind the scenes…

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When it comes to building your Instagram audience, pay attention to the analytics | DMX Marketing Experts

When it comes to building your Instagram audience, pay attention to the analytics

Even if they do not say it out loud, the actions and behaviour of your audience tells you a lot about the content they want to see. With insights from your social media analytics, you can see the forms of content they are most likely to interact with. Knowing what your audience is looking for…

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