Organic short-form content that drives engagement is not always about style and presentation | DMX Marketing Experts

Organic short-form content that drives engagement is not always about style and presentation

Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished. Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with…

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Make sure to harness Instagram Stories to demonstrate what makes your brand unique | DMX Marketing Experts

Make sure to harness Instagram Stories to demonstrate what makes your brand unique

As social media users look towards genuine connections with brands, being able to show the unique aspect of your company can be a big draw, providing not just a glimpse behind the scenes but also showing a more genuine side to your brand. Instagram Stories presents a fantastic opportunity to take the unique aspect of…

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A quick run-down of what you need to know about YouTube Shorts | DMX Marketing Experts

A quick run-down of what you need to know about YouTube Shorts

YouTube’s competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable. With video length at 60 seconds or less, it does hold many similarities to Tik Tok and Instagram Reels. What makes YouTube Shorts…

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